![]() Yellow can also increase the body’s metabolic rate. Yellow can stimulate the intellect and improve attentiveness. Yellow is the most difficult color for the eye to absorb but it is this very fact that makes it a good color for enhanced concentration especially it would appear when used in less overpowering shades. Babies cry more often and tempers are lost more often in rooms painted yellow, more so than any other color. However, studies have shown that yellow can trigger frustration and irritation. Blue is a color often found in nature, such as the pale blue of a daytime sky or the rich dark blue of a deep pool of water. Yellow – many people associate this color with cheerfulness and happy moods and as such has been recommended for people suffering with depression. People have long believed that certain colors can evoke different moods and feelings, and some research has supported the idea that colors can have psychological effects. As green can increase concentration and attentiveness it is sometimes used in schools. When a transparent sheet of green was placed over the reading matter in the study, the results were increased speed and heightened understanding. Research has found that green can enhance a persons reading ability and word comprehension. It is traditionally used as a color in rooms where actors and performers wait before going on-stage – hence ‘green room’. Green is thought to relieve stress and anxiety and lowers the heart rate. Green – ‘green’ with envy and the use of green to describe some-one who is naive or new are two common expressions. As blue stimulates the body to release calming chemicals it is suggested as a color for those with high anxiety levels. In one interesting study, weight-lifters performing in a blue room consistently lifted greater weights than in other colored rooms. Blue has also been shown to promote creativity. So do the colors of light affect pulse? It can lower the pulse rate and the body temperature which may be why we automatically think of blue as a cold color. However, further studies have shown that pink only works this way on our initial perception of it and over time can actually have the opposite effect.īlue – as blue is on the opposite side of the color wheel to red it makes sense that it has the opposite effect. ![]() Pink – pink is a tranquilizing and calm inducing color hence its use previously in police cells and prisons. It is thought that as red can heighten aggression, it is best to avoid when needing to negotiate. Red can be used effectively in advertising as it enhances memory recall and heightens our attention to detail. Red can actually increase our heart rate and therefore increase our body temperature. It is the color to denote danger, love and ironically war. Red – we naturally associate this color with anger as in ‘seeing red’. This would explain the subjectivity of reaction to color and why people respond differently despite some common reactions. Color psychologists claim that it is the combination of fundamental physical perceptions of light and how it is received by the brain (which are universal to all humans regardless of tone or shade of the color in question), along with conditioning, personality type and color combinations that affect our response to color.
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